Why Advertise

Hispanics in Tyler, TX Market Statistics

Hispanic Represent 22% of the Population

22,280 Hispanic TV House holds

40,000+ Hispanic Population

Tyler Hispanic Purchasing Power

According to Nielsen, Hispanic buying power projected to hit $1.5 trillion by 2017

Why Advertise in Spanish?

Attitudes towards marketing and advertising among Hispanic adults by language preference.

All Hispanic

English Dominant

Spanish Dominant

I am much more loyal towards companies that show appreciation for our culture by advertising in Spanish.

language labeling on products helps me select what I want.

All Hispanic 38%
38%
English Dominant 17%
17%
Spanish Dominant 60%
60%
All Hispanic 38%
33%
English Dominant 17%
12%
Spanish Dominant 60%
57%
All Hispanic 38%
30%
English Dominant 17%
10%
Spanish Dominant 60%
51%
All Hispanic 38%
42%
English Dominant 17%
29%
Spanish Dominant 60%
51%
All Hispanic 38%
39%
English Dominant 17%
26%
Spanish Dominant 60%
53%
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