Over The Air – Azteca Tyler, Channel 27.2 KDKJ is one of our two local Spanish-language stations serving the 150,000 Hispanics in the Tyler area. Based on national and Texas statistics, there is estimated to be 6,000-10,000 Hispanics in our coverage area that rely solely on over- the-air television. Our founding advertisers will dominate our line-up including primetime and will allow them to fully brand themselves within these over-the-air households. Power of over-the-air – Over-the-air viewers are part of a growing group that are known as “cord cutters”. These are people who are tired of paying for television, but they pay for everything else. They go out to restaurants, buy clothes, purchase cars, need legal advice and healthcare like everyone else.

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